You’ve built the landing page. The design is slick, the copy reads great, and you’ve launched your campaign. But… are you sure it’s the best version it could be?

Enter A/B testing—your secret weapon for unlocking higher conversions and smarter marketing decisions.

What is A/B Testing?

A/B testing (aka split testing) is the process of showing two different versions of a landing page to visitors at random and measuring which one performs better. You change one variable—like a headline, button color, or call-to-action—and compare results.

Why Is It So Important?

Without testing, you’re guessing.

With A/B testing, you're making data-driven decisions that can:

• Boost conversion rates without spending more on ads

• Identify what resonates with your audience

• Eliminate friction points on your page

• Maximize ROI on every campaign

What Can You Test?

Literally almost anything. But here are a few high-impact starting points:

• Headlines & subheadings

• Call-to-action (text, button size, color)

• Hero images or background visuals

• Lead form length and layout

• Trust signals (testimonials, badges, guarantees)

• Offer structure (free trial vs. discount)

• Page length (short vs. long-form)

How to A/B Test in CRM-Aid

Here’s how you can run a powerful A/B test using CRM-Aid’s built-in tools:

Step 1: Duplicate Your Landing Page

Clone your original page and modify the element you want to test on the variant.

Step 2: Use the Funnel Split Testing Feature

CRM-Aid lets you create funnel steps with built-in split testing. Assign traffic percentages (e.g., 50/50 or 70/30) to each variant.

Step 3: Launch & Let It Run

Run the test long enough to collect meaningful data—ideally with 100+ visits per version.

Step 4: Measure Results

Track conversion metrics like form submissions, booked appointments, or purchases. CRM-Aid’s dashboard will highlight the winner.

Step 5: Double Down

Choose the winning version, make it your new control, and—if you're feeling fancy—run another test with a new variable.

Pro Tips for A/B Testing

• Only test one element at a time—otherwise, you won’t know what caused the change.

• Don’t end the test too early—wait for statistically significant results.

• Always test against a strong control version, not a guess.

Why It Matters for Agencies & Small Businesses

You don’t need more leads. You need more leads to convert.

For agencies, A/B testing demonstrates measurable ROI to clients. For small businesses, it means making smarter marketing decisions without wasting ad budget.

And the best part? You can do it all inside CRM-Aid—no external tools required.

Final Thought

Stop guessing what works—test it. Your landing page might be one headline away from doubling your conversions.

Set it up. Split it. Watch the data tell the story.

Start Your First A/B Test in CRM-Aid Today!